"Brat Fest organizers hope to break 2010 sales record". Last year, the fest set a (self-proclaimed) world record of 208,752 brats consumed in four days. Archived from the original on 18 March 2023. ^ "Memorial Day weekend means lots of things to do in the Madison area"."Brat Fest Organizers Hope For Record Sales At New Site". ^ "Protesters to host alternatives to annual Brat Fest for second year".^ "Boycott of businesses that supported Walker gains steam on Facebook"."Photos: How the World's Largest Brat Fest grew over the years". In 2020, the Brat Fest was scrapped as officials cited the COVID-19 pandemic as grounds for cancellation.In 2015, Brat Fest featured four music stages with 100 bands performing, including Charlie Daniels Band and Bret Michaels.
In 2012, Brat Fest was again recognized by Parade magazine as one of the top festivals in the U.S.In 2011, the festival was chosen by Parade magazine as one of the top 50 festivals in the U.S.In 2010, Brat Fest set a new "self-proclaimed" world record by selling 209,376 brats during the four-day festival.In 2009, 208,752 brats were consumed during the 2009 festivities, which is believed to be a world record for single festival over a four-day period.Released on July 15, 2006, the film contained interviews with Governor Jim Doyle, Brat Fest Organizer Tim Metcalfe, Kevin Metcalfe and the wife of Tom Metcalfe. In 2006, two filmmakers, Benjamin Lamb and Vernon Johnson, created a documentary film honoring Brat Fest.After the move to the Willow Island site, organizers decided to hold the event only on Memorial Day weekend, to minimize expenses. For many years, the Brat Fest was held over both the Memorial Day and Labor Day weekends.In 2005, Brat Fest was relocated from its Hilldale Shopping Center location, which had grown too small for the crowds, to Willow Island at the Alliant Energy Center.Past servers have included Wisconsin Governor Jim Doyle and Senator Tammy Baldwin. Local celebrities and politicians volunteer time as servers during the event. Many non-profit groups donate grillers and servers.This led to calls to boycott the festival, as well as the formation of several small left-wing alternative brat fests, including The People's Bratfest and The Wurst Times festival. Tom Metcalfe's sons, Tim and Kevin, are now coordinators for the event.ĭuring the 2011 Wisconsin protests, it was made public that the main sponsor of Bratfest, Johnsonville Foods, sent large contributions towards the election of the Republican Governor Scott Walker. Bratwurst, hot dogs, and soft drinks are served at the festival. Initially held in the parking lot in front of the Metcalfe's Sentry store, the event was intended as a customer appreciation event for those who shopped there, but soon evolved into a fundraiser for local charities. The event has been held every Memorial Day weekend since 1983, when it was launched by Tom Metcalfe, an area businessman who owned the Hilldale Mall location of Sentry Foods in Madison. The main serving tent at the 2007 Brat Fest.īrat Fest, which bills itself as "World's Largest Brat Fest", is an annual fundraiser held in Madison, Wisconsin.
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